Pinterest: More Than You Needed to Know About Recruitsby Justin Johnson on Aug 28, 2012 • 1:30 am 1 Comment
It may sound like an odd place to find top talent. A place like Pinterest would probably turn most hiring managers away.
But what if there were a way to use social media sharing activity as a means to recruit top talent?
Of course, any place where people are gathered could be a possible means of recruitment. In this case we’re talking about where people gather together to show their interests and dreams. Pinterest and other social media sharing sites provide a platform for unlimited sharing and transparency.
Pinterest and other profiles can quickly reveal (in pictures no less) the ambitions and desires of people who want to share their interests with the world.
If you’re still not convinced, imagine yourself as a recruiter for an automated manufacturing systems programmer.
What kinds of interests would the ideal candidate have?
Of course they would live, breathe, and sleep robotics. Ideally they would pursue this interest with great energy and maybe even want to share this interest with the world…
So the ideal candidate might be posting all about their basement project that opens cans at the clap of your hands, or possibly a shoe rack that shines your shoes so perfectly you could shave in the reflection.
What can participation in similar actvities of interest demonstrate in candidates?
- Goal Alignment
Look for all four of these items when evaluating candidates on social media sites. The opportunity to display all of these exists on social media sharing sites such as Pinterest in ways traditional recruiting does not support.
People reveal their greatest passions on social networks. If those passions align with your company goals and the purposes you have set for the empty position, you may have found an ideal candidate.