Information Technology, Project Management; the linear implications of these terms abound ad infinitum.
What if the linear implications of these terms are more a fault of ours than a strength?

By ours, I mean those of us that sell, develop, implement, and support these products and services. Perhaps it is due to the left-brained nature of our industry’s offering that our delivery and communication tends to err on the cookie-cutter side of linear one-size fits all thought process.

The attention to detail that is necessarily a part of our excellence must also include a creative attention to detail. Not all clients are created the same, and don’t always fit the same manner of delivery that previous clients may have. Flexibility and determination to deliver the best value to meet client needs require a creative influence that may not come naturally when linear thinking is the only way to fully wrap one’s mind around the way technology products and processes function.

A dedicated, conscious effort toward creative delivery is required from those of us who could be naturally contented with delving into the depths of product functionality. The excellence of our service and what sets excellent delivery apart must rise above a depth of linear attention to detail. We must meet client needs in an adaptive manner that best serves the client in ways they may not yet expect or seek.

The race to the bottom is over, the race to the top is an event of few participants. Enter their ranks and ad value to yourself, your services, and most importantly to your clients. As a side note, much can be said about Apple, but if nothing else, they certainly understand this as producers.